Wayfinding Project

As part of the Town's strategy for promoting community awareness and access to local businesses, the Town has undertaken a project to improve wayfinding and develop wayfinding signage standards.  Thank you for participating in the public engagement and providing your insights.  

The What We Heard report for the final phase of the Wayfinding signage project is now available for review. Thank you for participating & sharing your thoughts! The feedback from the final engagement session & input from the first public participation opportunity, will inform the final sign designs created, which will be shared publicly once approved. Check out the report by clicking the button below.

What We Heard Report

The below gives a brief overview of the requirements and design intent for the Wayfinding Project. If you have questions about the specifications or the construction of the signs and graphics you can reach out to the Community Growth and Investment team through the online contact formor phone 403-938-8052

Graphic standards - colours and materials



Sign family - specification drawings



About Wayfinding

The best wayfinding systems do much more than simply guide people to their destinations. They provide consistency and a sense of familiarity in the navigational system, making residents and visitors feel at home and welcome. Great wayfinding enhances the ambiance and attractiveness of the community, and it builds and promotes a community’s brand, theme or character.

The new wayfinding system will provide the Town of Okotoks with opportunities to:

  • promote key destinations throughout the community such as shopping districts, recreation facilities, parks and pathways;
  • provide navigational support to visitors so they can more easily find their way to their planned destinations;
  • help visitors discover new points of interest as they travel;
  • promote a sense of civic pride; and
  • facilitate the potential for economic benefits due to increased visitor traffic through local businesses and services.

Wayfinding is a spatial problem-solving process people undertake as they travel. Generally this involves determining where you want to go, getting direction as you travel, understanding paths and points of transition, and confirming you have arrived at your destination.

How you find your way is fundamental to the larger experience of a place with easy, intuitive wayfinding helping to make places feel friendly, connected and easy to explore.