Economic Development Strategic Plan The Town is committed to building a strong, resilient economy that supports a high quality of life for current and future generations. The 2024–2029 Economic Development Strategic Plan provides a clear roadmap for fostering growth, innovation and job creation, aligning with the Town’s Municipal Development Plan and broader Strategic Plan.
The Town of Okotoks has officially launched its first Tourism Strategy, a roadmap that honours the town’s character while embracing a future full of possibility. More than a strategy, it’s a commitment to preserve what makes Okotoks special while inviting others to experience its charm.
This strategy puts people first, balancing economic, environmental, social and cultural priorities to ensure tourism in Okotoks is inclusive, sustainable and true to the community’s spirit. It is a result of a two-phase journey shaped by the voices of Okotoks: residents, businesses and tourism leaders. It reflects not just data and planning, but the hopes, concerns and aspirations of a community that cares deeply about its future. It is built around these four strategic pillars:
- Tourism Management & Collaboration
- Destination Development
- Product & Experience Development
- Marketing & Promotion
