The 2018 Community Household Survey was designed as an online survey. Census enumerators distributed door hangars to more than 10,268 residents starting May 2. Each door hangar had an individual code for each household to log on and complete the survey. The survey was also linked to the online census to make it easier for individuals to complete both at the same time. Additional printed surveys were available at the Municipal Centre and the library for those who preferred to complete a hard copy. Residents could also call to have a printed survey mailed to them with a postage-paid return envelope.
An advertising campaign using print, social media, electronic signs and radio encouraged residents to complete the survey. A total of 4,267 surveys were returned (approximately 40% response rate) – an exceptional response for our tri-annual household survey. A response of 400 or more is industry standard as a good response rate and measure of public opinion for surveys.