Town of Okotoks Wins Provincial Awards
The Town of Okotoks is thrilled to announce that Economic Development has won two Economic Developers Alberta (EDA) Awards of Excellence for its 2015 Okotoks Visitor & Activities Guide and tourism marketing campaign!
Okotoks has won and the Community Award for Business and Investment Attraction for a medium-sized community (population from 25,001-100,000) as well as the prestigious Alex Metcalfe Award recognizing the “best of the best” for Business Investment and Attraction in the province.
“The Economic Development team is excited and proud to have received this recognition and these distinguished awards,” says Economic Development Manager Shane Olson. “We are delighted to provide this valuable guide to both our residents and visitors. Promoting and strengthening our wonderful community is always a top priority for us.”
“We built on the foundation of the Visitor & Activities Guide to launch an extensive tourism marketing campaign in Calgary via Calgary Transit. We use tourism as a tool for business and investment attraction to also diversify our economy in Okotoks. The strategy was an enormous success as it brought Okotoks unprecedented attention,” said Alexandra Ross, Economic Development Specialist.
The awards were presented during its 2016 Annual Conference at the Delta Kananaskis Lodge on Thursday, April 7. The awards honour Alberta individuals for their contribution to the profession; as well as Alberta communities for excellence in Business and Investment Attraction (BIA); Business Retention and Expansion (BRE) and Community Economic Development (CED).
The high quality tourism publication features information on attractions, amenities, services, activities, events and cultural opportunities available in Okotoks and area. The additional interactive feature, “the fortune teller game,” helps the reader find amazing things to do in Okotoks. The 2015 guide and its subsequent Let Your Summer Unfold in Okotoks tourism campaign garnered national attention when the partial slogan: “there are a number of things to do” in Okotoks went viral.
A new Visitor and Activities Guide will be available in early June at the Municipal Centre, Okotoks Art Gallery, Recreation Centre and online at: www.okotokstourism.ca.
EDA is a professional organization in Alberta dedicated to advancing the economic development profession by providing professional development, networking opportunities and information.
For more information:
Shane Olson, Economic Development Manager
Town of Okotoks
Alexandra Ross, Economic Development Specialist
Town of Okotoks