This is our first-panel discussion for 2020. We are excited to bring to OBA, local entrepreneurs experiences in using our local radio station, Okotoks Eagle, for business advertising. Okotoks is fortunate to have local radio station in town focusing on local events, businesses, sports, weather, etc. Does it offer a unique opportunity for marketing your business? 4-speaker panel representing several established businesses in town will discuss the merits and challenges of this type of media for marketing their business With a focus on the experience of these businesses, what works well, what is less effective, how it fits into their overall advertising plan and budget.
Okotoks Eagle station manager, Chelsea Besuijen, will be on panel to field questions, along with our local entrepreneurs to tell it like it is and share their experiences. A learning opportunity for local businesses about the listenership, types of ads and campaigns, pros and cons of voicing your own ad, event-focused vs. business branding, popular taglines on weather, community events, etc.