Buyer beware! True eco labels vs. greenwashing

Wednesday, July 17, 2019 - 7:00pm

There are so many environmental labels and logos on products it can be confusing, overwhelming - and some can be misleading! Join the Conservation Educators to learn the important differences in labeling and how to read labels for greenwashing.

Greenwashing: the use of marketing by an organization that promotes a product or policy as environmentally friendly when it is not.

You'll be provided with resources to research eco labels and make informed, environmentally-conscious purchases. Learn to look for verified labels. Attendees will have the chance to see examples (photographs) of 'greenwashed' products as well as properly labeled, eco-friendly products. The workshop takes a hands-on approach to learning how to look for trusted products and weed out the ones with false marketing.

Residents are encouraged to bring products of their own with eco labels to ask questions and find out the truth behind those products!

Cost: FREE, but space is limited. Register to RSVP and reserve your spot!


Note: the workshop will be moved inside the Library if the weather conditions are poor.

Ages: 12 and up

About the Series

This session is part of the monthly Okotoks Green Living Workshop series. These family-friendly. hands-on workshops focus on the various things we can do at home and around Okotoks to live in balance with nature. Most sessions are FREE or have a nominal cost, but space is limited, so RSVP to reserve your spot!


Sustainablility, Town of Okotoks Event
Educational, Family, Free
Conservation Educators
Amphitheatre beside the Okotoks Library
Riverside Drive